BMTC has bought 2 Marcopolo buses made by TATA's in India, under collaboration with a Brazilian company. Priced at 55 lacs, these are cheaper than the 72 lac Volvo. And looks amazing.
Tata's have been into car production for, maybe 10 years and they have the technology, guts and finances to independently develop a small car from scratch and then go into production.
If this is true in every sense of the word, WHY then did they not make any improvements to their range of trucks, which they have been churning out senselessly for the past several decades?
What does it take for a company which can make a Nano from nothing, to make a low slung, passenger bus ( not a body and seats strapped to a lorry chassis) from an existing facility. Will this not be easier than collaborating?
Or are we just seeing a part of the whole picture?
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